In the world of e-commerce, where business decisions often need to be made quickly and based on reliable data, access to a comprehensive overview of sales and marketing results becomes a key success factor. The Summary card in DataOrganizer responds precisely to this need, offering e-commerce managers and owners quick access to the most important KPIs on a single screen.
What will you find on the Summary card?
The Summary card works like an airplane cockpit – all key indicators are visible at a glance. You’ll find here:
- Revenue charts for the last 30 days – visualization of the sales trend, which immediately shows increases, decreases, and seasonality
- Marketing cost charts – comprehensive view of media expenses, including Google Ads, Meta Ads costs, and affiliate partner commissions
- Table of key performance indicators – compilation of the most important KPIs for different periods (yesterday, last 7 days, last 30 days, current month)
- Revenue by markets – detailed data on sales in individual markets
- Google Analytics data – integration with GA data, allowing comparison of store revenues with analytical data
Why is the Summary card essential?
For e-commerce owners:
- Quick assessment of business condition – one glance is enough to assess whether results meet expectations
- Monitoring the cost-to-revenue relationship – immediate insight into whether marketing costs are proportional to generated revenues
- Identification of sales trends – easy recognition of seasonality and responses to marketing campaigns
For marketing managers:
- Evaluation of marketing activities effectiveness – direct comparison of media costs with revenues
- Monitoring media cost share – ongoing control of this key profitability indicator
- Analysis of different markets’ effectiveness – ability to compare results between different markets
For data analysts:
- Comparing periods – easy comparison of results from different time periods with automatic marking of increases and decreases
- Verification of data from different sources – ability to compare actual revenues with data from Google Analytics
- Analysis of new vs. returning customers – quick access to information about customer structure
Practical applications of the Summary card
- Daily review of results – start your workday by checking the Summary card to have an up-to-date picture of the situation
- Reporting for the board – use data from the card to prepare concise reports for decision-makers
- Anomaly detection – quickly notice unusual increases or decreases in indicators that may require deeper analysis
- Marketing budget planning – base on actual data about spending effectiveness when planning future campaigns
How to effectively use the Summary card?
- Set key comparison periods – regularly analyze weekly and monthly data to catch trends
- Pay attention to color highlights – DataOrganizer automatically marks increases and decreases, facilitating quick interpretation
- Compare revenues from different data sources – juxtapose store data with Google Analytics to better understand the purchase path
- Analyze media cost share – this indicator is key for profitability; monitor it regularly
Competitive advantages through the Summary card
Using the Summary card in DataOrganizer gives you a competitive edge through:
- Making decisions based on data, not hunches
- Speed of response to changing market trends
- Holistic view of the business – from costs, through revenues, to customer behaviors
- Effective allocation of marketing budget thanks to a clear picture of costs and returns
The Summary card in DataOrganizer is not just a collection of charts and tables – it’s a strategic tool that allows you to keep your finger on the pulse of your e-commerce business. By combining sales, marketing, and analytical data in one place, it enables making informed business decisions that translate into revenue growth and cost optimization.
Start each workday with an analysis of the Summary card, and you’ll quickly discover new opportunities for optimization and development of your e-commerce.
