DataOrganizer is a browser-based app that has been automatically combining e-commerce data for years: your store, marketplaces, GA4 and ads in one consistent view, with ready-made dashboards, recommendations, reports and AI analysis.
Set it up yourself in 14 minutes, no plugins needed. From €24 per connection.
Every platform counts conversions its own way and claims the sale for itself: Meta takes credit for Google’s transactions, GA4 can’t see your margin, and the totals across dashboards add up to three times your real sales. Same week, five answers:
Store dashboard€22,500
Google Ads€14,900
Meta Ads€11,500
GA4€16,100
Marketplace€4,200That’s what the store really sold, after cancelled orders and returns, which ad platforms don’t account for at all. DataOrganizer measures every channel against your full store data, so conversions are deduplicated and no sale is ever counted twice.
Connect each source once. From then on, your data is pulled, joined and recalculated daily. Ask the AI Assistant anything, or use your own AI via MCP.
Your store and marketplace accounts with an API key, Google and Meta with a quick sign-in. No plugins, no code changes, no IT.
~14 minutes, onceIt matches orders, sessions and ad spend by product, campaign and day, unifies names and converts currencies.
every night, on its ownReady-made dashboards, an AI chat in plain English, MCP for Claude, ChatGPT and other AI tools, exports to Sheets and CSV. Unlimited users.
every day, the whole teamOnly connected data shows how ads, traffic, margin and channels really add up.
ROAS calculated on store orders, the same way for every platform, with no sale credited twice.
GA4 sessions and funnel next to real purchases. See where the traffic is but the sales aren’t, and when it started.
| Product | Revenue | Cost | Margin % |
|---|---|---|---|
| Vit. C serum 30 ml | €18,320 | €6,410 | +52.4% ↗ |
| SPF 50 cream | €12,940 | €5,830 | +43.1% ↗ |
| Argan oil | €9,480 | €5,690 | +18.7% ↗ |
| Gift set | €7,210 | €5,950 | +9.2% → |
Purchase cost, shipping and returns next to every product. A bestseller that makes no profit can’t hide behind its sales.
The same product in two channels, commission included. Find out where it actually pays to sell.
| Campaign | Product | Units | Revenue | Margin |
|---|---|---|---|---|
| Summer Glow · Meta | Vit. C serum | 250 | €18,750 | +42.1% |
| Always SPF · Google | SPF 50 cream | 110 | €14,850 | +45.8% |
| Bestsellers · TikTok | Argan oil | 420 | €11,500 | +30.5% |
Which products each campaign actually sold, and at what margin. Ads and your product range in one table.
All sources on the same dates and time zone. Compare weeks and years without lining anything up by hand.
Everything below is included. You only pay for the number of connected sources.
Meta reported 9.2, but store orders came out at 5.9. Every platform is measured the same way, and no sale is credited twice.
Sessions → cart → checkout → purchase. Day by day, with promotions and changes in context.
Summary, products with margin, customers, marketing, traffic, market. Zero setup.
Connect DataOrganizer via MCP and ask about your store right where you work.
Pareto, margin vs turnover, words in product names, items bought together. The places nobody thinks to look, one question away.
A weekly report, a .pptx for the board, a data sheet. Say what you need and you get the file.
Official APIs, no plugins and no changes to your store’s code. Refreshed every day.
Don’t see your platform? Drop us a line and we’ll check its API and add it to the list.
You pay for sources. Everything that runs on them comes at no extra cost.
Summary, orders, products, customers, marketing, site traffic, market and competition, product attributes and an analysis library. Filled with data from day one, with date filters and export.
Ask in plain English and get a number, a table or a ready-made file, because it works on your connected data, not on the open web.
Google Sheets, CSV and MCP for Claude, ChatGPT and Gemini. Your connected data works in your own tools too.
You only pay for the number of connected sources. Features, users and the AI Assistant are included. Volume discounts apply automatically.
An agency with several client stores? Business+ with custom pricing.
No SQL, no training, no seat limits. One source of truth for everyone working on the store. We’ve been building DataOrganizer for years, helping e-commerce businesses understand their data and get more out of their analytics.
Five minutes over your morning coffee: what you earned, what sells profitably and whether your ads are paying off.
Your weekly report from one view, instead of an evening spent piecing together exports from five platforms.
Every client reported the same way. Real ROAS and margin without chasing anyone for exports.
A clean, connected dataset instead of building your own ETL. Sheets, CSV and MCP for your own models.
No. Connections run through official APIs: you enter a key or sign in to the source and approve access. No plugin and no changes to your store’s code.
The automation matches data by product, campaign and day: it joins store orders with GA4 sessions and ad platform spend, unifies names and converts currencies. It does this every day, with no input from you.
Looker draws charts from data that someone has to connect and maintain first. DataOrganizer does that part for you: it joins your sources, calculates margin and real ROAS, and only then builds the reports. If you like Looker, you can keep using it on top of our data.
€24 a month per connection, and that’s the whole price. A typical store (platform + GA4 + Google Ads + Meta) pays €96 a month. Users, dashboards, exports and the AI Assistant are all included, with no plans to choose from and no add-ons.
DataOrganizer is built by the Datadiary team. We’ve spent years helping e-commerce businesses understand their data and get more out of their analytics, and the tool runs on real data from stores and agencies every day.
Every store gets its own isolated database on Google Cloud (ISO 27001, SOC 2), with TLS 1.3 and AES-256 encryption. We process business metrics, not your customers’ personal data, and we never train AI models on it.
Cancelling takes one click and there’s no notice period. You can export your data to CSV or Google Sheets first, and you can add or remove sources at any time.
A minute to create your account, a few more to connect your sources, and the automation does the rest. No card, no sales call, no commitment.