For manufacturers selling D2C

You know how much you produced.
You know how much you sold.
But how much did you actually earn?

Production margin, ad costs, marketplace fees, returns, stock: in one place, per SKU and per channel. You will see which product keeps you going and which one just takes up space in the warehouse.

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Profitability per product
Last 30 days
Moisturising cream 50 ml
SKU K-NW-050 · 1,842 units
Net margin+€9.55
Total+€17,605
Vitamin C serum 30 ml
SKU S-VC-030 · 1,120 units
Net margin+€2.95
Total+€3,304
Peptide mask 100 ml
SKU M-PT-100 · 642 units · returns 28%
Net margin−€1.60
Total−€1,027
Profit from own shop
+€24,057.50
Profit from marketplaces (after fees)
+€5,854.50
Stock
Cream 50ml 12 days
Serum 30ml 38 days
Mask 100ml 142 days

The shop has a “great month”
Yet the bank account shows less than in January.

You know exactly what raw materials, labour and packaging cost you. You know what the product sells for in your shop and on marketplaces. But nobody in the company adds it all up together with marketplace fees, returns, ad costs and shipping.

So you run a shop that sells. You run production that produces. And decisions such as “what to put more ad budget into, what to discontinue, what to produce in a larger batch” are made on gut feeling, because the data sits in five different dashboards and in your accountant’s head.

A 40% production margin is not the margin you earn. It is the margin you start from.

Production cost from your Excel file
Raw materials€3.55
Packaging€0.95
Labour€1.60
Total unit cost€6.10
Own shop list price €22.25
“Paper” margin+€16.15
Ad cost / unit−€4.60
Shipping + packing−€2.30
Returns (8%)−€1.40
Real net profit+€7.85
Marketplace listing price €19.75
“Paper” margin+€13.65
Marketplace commission (12%)−€2.37
Delivery programme + shipping−€2.95
Returns (14%)−€1.85
Real net profit+€6.48
The same product
earns €1.37 more in your own shop than on the marketplace
Did you know?
Channel cannibalisation

Two channels. Two different margins.
The weaker one eats the stronger one.

A customer who could buy in your shop at a €7.75 margin finds the same product on a marketplace at a €6.50 margin, and the marketplace absorbs the ads you paid for with your shop in mind. DataOrganizer shows where this cannibalisation costs you the most.

Own shop
D2C, full margin
+€7.85
Share of sales42%
Marketplace
marketplace, after commission
+€6.48
Share of sales58%
Insight from the AI assistant: 58% of your sales go through a channel with a 17% lower margin. Your Meta ads send a lot of traffic to the marketplace: buyers see a lower price and click there. Each such customer costs you €1.37 in lost margin.
AI assistant · in plain language

You ask like an owner.
You get answers like from an analyst.

You do not need to be a data expert. Ask in plain language, the everyday language of production. The assistant knows your production costs and your shop and marketplace data.

“What should I produce in larger batches?” Answers based on margin, sell-through and seasonality.
“What do I have too much of in stock?” Stock cover per SKU and sell-through rate.
“How much do I really earn on marketplaces?” After commission, returns and delivery programme costs.
AI assistant
online
Which SKUs have more than 90 days of stock? Should I stop production?
Based on the last 90 days of sales and current stock levels, 4 SKUs have more than 90 days of stock:
Mask 100ml
142 days
Toner 200ml
118 days
Organic oil
96 days
Mist 50ml
94 days
Mask 100ml also has a negative net margin (−€1.60/unit). I would suggest pausing the next production batch at least until November.
What about the Cream 50ml? Is the shop losing it?
Quite the opposite: it is your top performer. Cream 50ml has a net margin of +€9.55/unit, 4-day sell-through and only 12 days of stock. I would suggest running an emergency batch before the weekend, because at the current rate it will sell out by Wednesday.
Top 5 SKUs by net margin
What should I produce for Black Friday?
Marketplace vs shop: which one cannibalises?
Ask about your results…
Setup

You do not have to do it yourself.
And you do not need IT.

An hour and a half of work: yours, your assistant’s, anyone’s from the office. If someone on your team can handle a marketplace seller panel, they can handle DataOrganizer.

1

Create an account

Email, password, company name. You are in straight away, with no sales call and no contract to sign.

2 min
2

Connect your sources

Click “Connect” next to your shop, marketplace, Meta and Google Ads. Log in through your browser. No developer, no API keys.

20 min
3

Add production costs

If your costs are in your shop system, we import them automatically. If not, upload an Excel file with costs and DataOrganizer calculates the real margin for you.

60 min
4

See your real margin

Your first dashboard with your data is ready. Ask the assistant anything and get an answer. The same day.

Rest of the day

If not you, anyone on your team can handle it

An assistant, a production manager, your e-commerce person, an intern. If someone on your team knows where the SKU cost file is and can log in to the marketplace, they can connect DataOrganizer. No code, no IT, no queue at the technical department. Send them the link and come back after lunch to a ready dashboard.

We connect everything you use
WooCommerce
IdoSell
Shopify
PrestaShop
Magento
Shoper
Sky-Shop
Redcart
Marketplace
Google Analytics
Google Ads
Meta
TikTok
Criteo
TradeTracker
Production costs? We import them from your shop system automatically, or you upload an Excel file with costs per SKU once.
Manufacturers’ questions

The doubts we hear most often

I have dozens of SKUs and seasonal lines. Isn’t this for small shops?
Quite the opposite. The more SKUs you have, the more places money quietly leaks away. A manufacturer with 15 products usually has 2–3 bestsellers that fund the rest, and 5 products that actually lose money, but nobody calculates it. DataOrganizer shows this directly, per SKU, per channel, per season.
How do you import production costs? Do I need an ERP integration?
Two ways. If you keep costs in your shop system (WooCommerce, Shopify, IdoSell, PrestaShop etc.), we import them automatically along with the rest of the data. If not, you upload an Excel file with costs per SKU (raw materials, packaging, labour), map the columns once and from then on DataOrganizer calculates the real margin. You update the same file whenever costs change. No ERP integration, no API keys, no IT department.
I sell in my own shop and on marketplaces. Can I manage it all in one place?
Yes. This is exactly the case where DataOrganizer makes sense. Each channel has its own list price, its own fees, its own shipping costs and its own returns profile. We show the same SKU in both contexts side by side, and within a week you know where you really make money and where you are just turning over stock.
What about stock levels? Does it show stock cover?
Yes. From the sell-through rate per SKU we calculate how many days your current stock will last and show which products need to be added to production and which should be paused. The assistant answers questions such as “what should we produce in August?” by looking at seasonality over recent years and current stock levels.
What about my data? Will competitors be able to see it?
Each client has a separate database on Google Cloud infrastructure (the same one that runs YouTube and Gmail). Encryption at rest and in transit. We do not use your data to train anyone’s AI. You can delete your account and all your data with a single click.
What if I don’t like it?
The first 14 days are free, no card required. If after that time you decide it isn’t helping you, you simply don’t continue. No contracts, no notice period, no “please call us to cancel”.

See which product actually pays your bills.

14 days free. No card. Full access. Setup on the same day, by you or anyone on your team.

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