For analysts and media buyers

Stop explaining where the differences come from.
Just show the result.

Data from every source: consistent, validated, ready for analysis. No manual formulas, no custom scripts, no reconciliation before every management report.

One data model
No custom pipeline
Live in 1 day
Sales last week 3 different numbers
Google Analytics 4
€60,455
−2.6%
Meta Ads (7d click attribution)
€65,985
+6.3%
Shop admin (Shopify)
€62,080
source of truth
Board meeting in 22 minutes. Every source shows something different. Your 10 minutes go on explaining attribution instead of conclusions.
After implementing DataOrganizer
€62,080 one number · one model · zero explaining

Board meeting.
The manager asks about results.
You spend 10 minutes explaining why Google and Meta don’t match.

That isn’t analysis. It is live reconciliation, in front of people who want decisions, not a lecture on attribution. This moment comes back at every meeting, because each source counts conversions differently and nobody but you understands it.

You spend most of the day not on analysis but on cleaning data. An export from GA4, an export from Meta, an export from Google Ads, custom formulas in Sheets to stitch them together. Scripts that broke because Meta renamed a column.

DataOrganizer gives you one consistent data model, validated automatically. That moment in the meeting simply disappears.

This is what reconciliation looks like
Your day before a management report
9:00 → 17:00
9:00
GA4 export
Meta Ads export
Google Ads export
TikTok export
11:00
VLOOKUP by SKU
Channel mapping
Script not working
Fixing the script
13:00
Reconciliation Meta vs GA
Checking UTMs
Returns from Shopify
Marketplace fees
15:00
Report slides
Ad hoc question from the manager
Recalculating
Analysis?
17:00
Board meeting
Explaining differences
Still explaining
Action: send the numbers
Out of an 8-hour day, 1 slot for actual analysis. The rest is data logistics. Your skills are used at 12.5%.
Your role in the company

Stop being the on-demand reports person.
Go back to being an analyst.

The AI assistant takes over ad hoc questions from the manager and the owner. Those “could you quickly check how we did with this one product” messages disappear from your Slack. You do deeper work.

Your day now
“Quickly check how much Google Ads brought in on Thursday.”
  • The manager asks on Slack 6 times a day. Every question = 15 minutes of your time.
  • You build reports someone opens once. Insights that need a week of work keep waiting.
  • No promotion, because “you’re good at Excel”. Strategy happens elsewhere.
  • When you go on holiday, the company doesn’t know how much it sold last week.
Your day with DataOrganizer
“The manager has already checked. I’m looking at why margin dropped in the clothing category.”
  • The manager asks the AI directly in plain language. Ad hoc requests disappear from your Slack.
  • You work on a validated data model. You don’t start the day with “where does this number come from”.
  • Your value lies in insights, hypotheses and optimisations, not in copying numbers.
  • The company keeps running when you’re away. You get back to work that helps you grow.
Under the hood

One data model.
No BigQuery of your own, no custom pipelines.

Most teams build this themselves: connectors to GA4, Meta, Google Ads and the shop, their own warehouse, their own transformations, their own validation. Six months, two full-time roles, endless maintenance. DataOrganizer is a ready-made layer.

Your sources
Shop (Shopify, WooCommerce, IdoSell, Magento, Shoper…) Ads (Google Ads, Meta, TikTok, Criteo, TradeTracker) Analytics (GA4) Marketplaces
DataOrganizer
Connectors + automatic refresh Unified data model Validation + reconciliation under the hood Separate database per company account
Your work
Dashboards ready from day one AI assistant in plain language for the team Export / API for further analysis Time for hypotheses, not cleaning

“Time to first insight drops dramatically. You don’t configure; you analyse.”

Implementation

Live in one day.
No BigQuery of your own, no building from scratch.

For an analyst this doesn’t mean “no technical knowledge needed”. It means that on the day you would normally only start writing a connector, your data is already connected and you start looking for insights.

1

Connect sources with a few clicks

OAuth for Google Ads, Meta, GA4 and the shop. No webhooks, no infrastructure. The first data arrives within minutes.

30 min
2

The data model is ready

Channel mapping, attribution, costs/revenue, margins, fees: the default model handles it automatically. You check, validate and adjust where needed.

2h
3

First report

Dashboards are live. The manager gets their link, the owner theirs. On the same day you answer the first business question instead of writing a connector.

Same day
Sharing the work with AI

The manager asks the AI.
You don’t answer Slack every fifteen minutes.

The AI assistant answers 80% of the ad hoc questions that would normally land on your desk. In plain language, in 5 seconds, from the same validated data. You do what AI can’t: hypotheses, experiments, models.

The manager instantly gets “how much did we sell last Friday”. You don’t interrupt your work.
The AI uses your data model. It doesn’t invent attribution, doesn’t pull from the internet and doesn’t hallucinate numbers.
Your position in the company grows: from “the Excel guy” to “the person for strategy and decisions”.
AI assistant · asked by the manager, not the analyst
online
Why do Meta and GA4 show different revenue for last week?
It’s a difference in attribution model. Meta counts 7‑day click + 1‑day view, GA4 uses data‑driven attribution. The source of truth is the shop admin: €62,080. Meta overstates by 6.3%, GA4 understates by 2.6%. The differences are stable and within the normal range.
Shop (source)
€62,080
Meta Ads
+6.3%
Google Ads
−1.1%
GA4
−2.6%
So we use €62,080 for the board?
Yes. Every dashboard in DataOrganizer returns the same number. One source of truth for everyone in the company.
Source consistency
Channel attribution
Margin after fees
Ask about your results…
Connectors you don’t have to write
WooCommerce
IdoSell
Shopify
PrestaShop
Magento
Shoper
Sky-Shop
Redcart
Marketplace
Google Analytics
Google Ads
Meta
TikTok
Criteo
TradeTracker
Missing something? Tell us and we’ll add it.
Analysts’ questions

The technical doubts we hear most often

How do I know your data model is any good?
Validation is visible and verifiable. In the panel you can see every transformation, every channel mapping, every reconciliation rule. You can adapt them to your company. The source of truth for sales is always the shop admin; ad platform attribution is compared, not overwritten.
What if I have an unusual source you don’t support?
The list of connectors keeps growing; if something is missing, let us know. You also get an API for data export, so you can add your own source and continue analysing in the tools you already use.
Can I pull the data into my own BigQuery / dbt / Python?
Yes. DataOrganizer doesn’t lock you into its panel. Export, API, a shareable dashboard link for the board: use whatever suits you. Most analysts stay in DataOrganizer because they see no point in rebuilding the same thing.
What about attribution? Every platform counts differently.
DataOrganizer shows both numbers: what the ad platform reports and what the shop sees. The difference between them is transparent and explained, not hidden. You choose the model you treat as the reference for the board.
Data security: where is it stored?
Each company has its own separate database. We host on Google Cloud (the same infrastructure as YouTube). Encryption at rest and in transit. We do not use any data to train anyone’s AI.
Won’t AI reduce my value in the company?
Quite the opposite. AI takes over repetitive and ad‑hoc questions: work that neither develops you nor gets you promoted. You get back to hypotheses, experiments and models. Your value grows because you do what AI cannot.

Connect your sources in a single day.
Start analysing, stop cleaning data.

One data model. One source of truth. An AI assistant that takes ad‑hoc questions off your plate. 14 days free, no card required.

Set up in 1 day
API + data export
Your database, your cloud