Ready materials
Weekly board report, in .pptx
Ask the AI Assistant for a report on last week and you get a presentation plus a data sheet. No more retyping numbers into slides.
ReportsSales reports and period comparisons without Excel
No downloading,VLOOKUPor retyping numbers
Store orders, Google Analytics 4, Google Ads, Meta and TikTok in one place. Every day DataOrganizer pulls the data, joins it and builds the report you currently put together by hand. The comparison with last year is there straight away, without building a new spreadsheet.
No credit cardConnect it yourself, no implementationData refreshed daily
Weekly report, todayapprox. 70 min every week
- CSVOrder export from the store15 min
- GA4Google Analytics 4 report into Excel10 min
- AdsCosts from Google Ads, Meta and TikTok15 min
- fx
VLOOKUPby order number20 min - PPTRetyping numbers into the report for the boss10 min
Total, from scratch every week70 min
In DataOrganizer the report is ready every dayThe same numbers, calculated from orders, GA4 and the ad platforms. No exports.
This is how it looks in the app
A monthly report with no stitching.You open the Summary card.
A sample clothing store: September 2026 compared with September 2025. Sales, campaigns and customers in one view, calculated from store data and the ad platforms.
1
Summary
OverviewDetails
All channels
CombinedSeparate
1-30 Sep 2026vs 1-30 Sep 2025
What’s left of revenue
Net revenue€386,420.00
−
+12.40%5,812 orders
Product costs€193,210.00
=
+11.73%50.0% of revenue
Product margin€193,210.00
−
50.0% of revenue
Other costs
=
- Media€41,380.00+6.80%
- Shipping€11,205.74+9.10%
Operating profit€140,624.26
+15.41%36.4% of revenue
Product costs 50.0%Media 10.7%Shipping 2.9%Operating profit 36.4%
2
Avg. order value€66.49
+3.0%was €64.54
Units sold7,934
+7.6%was 7,374
Discount€18,240.00
−4.2%was €19,040.00
COS10.71%
−5.0%was 11.27%
Where the revenue came fromCustomer segments ›
Returning 62%New 38%
| Returning | New | |
|---|---|---|
| Revenue | €239,580.00+10.80% | €146,840.00+15.11% |
| Customers | 2,734+6.20% | 1,946+14.20% |
| Basket | €71.30+2.71% | €59.89−1.05% |
4
What we pay for and what it bringsAds ›
- Media spendCPM €18.40 +2.11%€41,380.00+6.80%
- ImpressionsCTR 1.48% +4.13%2,248,913+4.62%
- ClicksCPC €1.24 −1.97%33,284+8.93%
Where we lose customersPurchase funnel ›
Sessions184,220100%
↓ 2.6 views per session
Product views478,970260%
↓ 4.1% move on
Add-to-carts19,64010.7%
What sellsAIAssortment ›
Attribute: Product type
| Value | Revenue | % rev. | % units |
|---|---|---|---|
| dresses | €98,540+18.2% | 25.5%+1.3 pp | 18.2%+0.9 pp |
| shirts | €74,190+9.4% | 19.2%−0.5 pp | 16.4%−0.2 pp |
| trousers | €61,830−3.1% | 16.0%−2.3 pp | 13.1%−1.6 pp |
- Channels and comparison periodAll channels combined or separately, e.g. stores for different countries. Compare year on year, month on month or today with any period.
- Every metric with a comparisonNext to each value you see the change and the figure from the comparison period. Nobody retypes numbers from exports.
- Day by day and customersRevenue against costs, and next to it new and returning customers: how many there were and their basket size.
- Ads, funnel and assortmentWhat the campaigns cost, where customers drop off and what sells. Each block leads to the full card.
Your monthly report in DataOrganizer
The numbers you calculate in a spreadsheet todayare calculated every day
Orders and GA4 already joined, campaigns next to sales. The comparison below is a typical report for the boss: on the left, how it is made today; on the right, where it sits ready.
What you calculateToday in a spreadsheetIn DataOrganizer
- Revenue and ordersstore export and a status filterready, from store orders
- Sessions and purchase funnelGA4 report and VLOOKUPGA4 funnel next to sales
- Ad coststhree exports and SUMIFGoogle Ads, Meta and TikTok together
- COS and ROASdividing cost by revenue by handcalculated for every day
- New and returninga pivot table from an exportcustomer segments on the card
- Year on yeara second sheet with last yeara comparison with one click
A spreadsheet when you need one
CSV, Google Sheets and Looker Studio
You can download any table as CSV. The DataOrganizer add-on for Google Sheets loads data into a sheet on demand or on a schedule. The report for the boss can stay in Looker Studio, it just calculates from the same data.
- CSVDownload the table
- GSGoogle Sheets
- LSLooker Studio
Season and goals
Last year next to this year.Goal progress calculated from orders.
You set Black Week and Christmas goals using last year’s data, not memory. Enter the monthly goal once and every day DataOrganizer shows progress, pace and forecast, separately for each sales channel.
Summary
OverviewDetailsQuick selectYesterdayLast 7 daysLast 30 daysLast 90 daysCurrent monthPrevious full monthThis quarterThis year
November 2025
MonTueWedThuFriSatSun123456789101112131415161718192021222324252627282930
December 2025
MonTueWedThuFriSatSun12345678910111213141516171819202122232425262728293031
Compare with
Previous periodPrevious monthPrevious yearCustom range
7 daysCancelApply
Net revenue€214,300.00
+29.56%was €165,400.00
Avg. order value€71.20
+4.1%was €68.40
Units sold4,112
+22.3%was 3,362
Monthly goalsData up to 18 Oct · 13 days left
‹ October 2026 ›At the current pace the month will close at approx. €411k, i.e. 98% of the revenue goal.
Net revenueSlightly behind pace
€238,600 of €420,00057%
Pace for today: €243,871Forecast to the end of the month
Goal €420k
1 Oct15 Oct31 Oct
Cumulative revenueEven pace to goalForecast
Left to goal€181,40013 days to go
Needed per day€13,954now €13,256 · 1.1× more
End-of-month forecast€410,92298% of goal
Channels
Store · UK56%€168,900 of €300,000forecast €291k · 97%
Store · DE58%€69,700 of €120,000forecast €120k · 100%
How it works
Three steps. Only the first one needs you.
- 1Once, at the start
You connect your sources
You connect your store, Google Analytics 4 and ad platforms yourself: with an API key from the store or by signing in to your Google or Meta account. Access is read-only.
- 2Daily, without you
DataOrganizer syncs the data
Once a day it pulls new orders, traffic and campaign costs, joins them and recalculates the metrics. You export nothing and join nothing.
- 3Whenever you like
Work wherever you prefer
In ready-made dashboards, with the AI Assistant in the app or in your own AI chat via MCP.
DashboardsAI AssistantMCP
Who it’s for
One set of numbers for the reporting person and the owner
Stop stitching data together and start explaining it
Today: every week you download GA4 and Google Ads reports into Excel, join them with the order export using VLOOKUP, and every month you assemble the report for the boss in Looker Studio.
- GA4 and Ads without downloads. Campaigns and store sales in one place, refreshed daily.
- Year on year, instantly. Period comparisons without recalculating in a spreadsheet.
- A spreadsheet when you need one. Export a table to CSV or use the Google Sheets add-on.
- The boss without you in the middle. The admin adds more people to the account and everyone sees the same numbers.
Know how the month is going before it ends
Today: you write the sales plan in Excel and check progress by hand, and you set Black Week goals from memory or from last year’s store exports.
- The sales plan, up to date. Goal progress calculated from orders every day, with pace and forecast.
- Black Week goals from data. Last year’s sales, traffic and campaigns in one view.
- When the reports in your store admin are not enough. Works with WooCommerce, PrestaShop, Magento, IdoSell, Shoper, Sky-Shop and RedCart.
- Ask in plain language. The AI Assistant answers using your numbers, e.g. why September was better than a year ago.
Integrations
Connect everything you build your report from today
Store platforms
- WoWooCommerce
- PsPrestaShop
- MgMagento 2
- IdIdoSell
- ShShoper
- SkSky-Shop
- RcRedCart
Analytics, ads and affiliate
- GAGoogle Analytics 4
- AdGoogle Ads
- MeMeta Ads
- TtTikTok Ads
- CrCriteo
- TTTradeTracker
- MCMerchant Center
- SCSearch Console
Can’t see your platform? Write to contact@dataorganizer.io.
Check your reporton your own store data
Create an account and connect your store and Google Analytics 4. For 14 days you get everything free, with no credit card: dashboards, the AI Assistant, Google Sheets export and MCP.
14 daysfree,
no credit card
- Every feature: cards, AI Assistant, MCP and exports
- 9 cards, from Summary to Website Traffic
- Data refreshed once a day, no exports
