For e‑commerce owners

How much did you make last week, after all costs?

Not revenue. Not ROAS. Real net profit after marketplace fees, returns and ad costs. In one place, without asking anyone for a report.

See what my shop really earns See how it works
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Your shop
Last 7 days
Net profit
€10,545
+12.4%
Gross revenue €62,080 · Reported ROAS 4.2
Revenue62,080
Ad costs−17,102.50
Marketplace fees−4,692.50
Returns−5,310
Logistics + COGS−24,430
Net profit10,545
“Which channel is burning my budget?”
Meta Ads shows ROAS 5.1, but in the product group that dominates these campaigns, returns reach 32%. After deducting returns, marketplace fees and logistics costs, the real margin in this category is negative. It is worth considering narrower targeting.
What your agency tells you
ROAS4.2
“It’s going great!” ✓
Real profit? ?

Your agency says: “ROAS 4.2, it’s going great”
Yet your margin keeps falling. Nobody can tell you why.

Every Monday it’s the same story: you get a report, the bars are going up, ROAS looks good. But there is less left in the account than a quarter ago, and you only find out when you talk to your accountant a month later.

Because nobody in your company adds up marketplace fees, returns, logistics costs and ad costs together in one place. Everyone looks at their own dashboard. Everyone shows their own numbers. None of them answers the question of how much you actually earned.

A high ROAS does not mean you are making money. It only means people click on your ads.

What’s missing here?
Monthly report, XYZ agency Generated: 02/05/2026
PDF
Ad spend€17,102.50
Ad revenue (attributed)€71,830
ROAS4.2 ↑
CPM, CTR, CRall green
Marketplace fees?–
Returns? Logistics?–
Real net profit?–
You decide next month’s budget based on this document. It leaves out the three biggest cost items in your business.
What you get

No more optimistic reports.
Hard profit figures, every day.

On the right is a concrete picture of what DataOrganizer tells you at 8:00 am over your morning coffee. Without asking anyone in the company.

Until now: 5 dashboards, 0 answers

What you have now

ROAS in Meta says one thing, Google Ads says another, and the marketplace panel shows a third number.
Marketplace fees, returns and shipping costs disappear from ad reports, because nobody counts them there.
You ask your manager “how much did we make last week after all costs?” and get a spreadsheet 2 days later.
You set next month’s budget on gut feeling, because the data only arrives after the fact.
With DataOrganizer: one screen, the real number

What you get on day one

One net profit figure after fees, returns, ads and logistics. The same for you, your agency and your accountant.
You see which channel actually makes money and which only looks good in a report. You decide the budget based on profit, not ROAS.
You ask in plain language: “How much did I make last week after all costs?” You get the answer in 5 seconds. No analyst, no waiting.
You open the app, check whether last week was OK and close it. You don’t think about it for the rest of the day.
AI assistant · plain language

Ask in plain language.
Get the answer in 5 seconds.

No waiting for a report from your manager. No calling the agency. No clicking through 5 dashboards. You open the app and ask the way you would ask a friend.

No SQL, no Looker, no building reports. Just plain, everyday language.
Your manager doesn’t have to stop working to check something for you. You ask yourself, you get the answer yourself.
The same data as in the dashboard. One source of truth, no arguments about numbers.
AI assistant
online
Which sales channel makes money and which one is burning the budget?
Looking at the last 30 days and calculating real profit after fees, returns and ad costs:
Marketplace
+€6,032.50
Own shop
+€4,680
Google Ads
+€2,352.50
Meta Ads, Sale Q2
−€1,810
Why does Meta look so bad? My agency says ROAS is 5.1.
You see ROAS 5.1 in the Meta panel, but that figure is calculated only on the advertising side. When we add the data from your shop: in the category where these campaigns sell the most, the average channel fee is 14% and returns reach 32%. After accounting for both, the real margin over the last 30 days drops below zero. It is worth considering limiting Meta campaigns to products with a lower return rate.
How much did I make last week?
Top 5 products by margin
Forecast for this month
Ask about your results…
Setup

You don’t have to do it yourself.
And you don’t need IT.

All you need is half an hour. Yours, or anyone’s on your team. Even an employee who has only ever handled the shop admin panel.

1

Create an account

Email, password, shop name. You’re in straight away: no sales call, no demo, no contract to sign.

2 min
2

Connect your sources

Click “Connect” next to Shopify, marketplaces, Meta, Google Ads, BaseLinker. Log in through your browser. No developer, no API keys to generate.

15 min
3

See your real profit

Your first dashboard with your historical data is ready. Ask the assistant anything and get an answer. On day one.

The rest the same day

If not you, anyone on your team can handle it

A manager, an assistant, someone from marketing, an intern. If they can log in to a marketplace account and Meta, they can connect DataOrganizer. No code, no IT, no queue in the tech department. Add a colleague in the tool’s panel using their email address. Ask them to connect the data and come back an hour later to a ready dashboard.

We connect everything you use
WooCommerce
IdoSell
Shopify
PrestaShop
Magento
Shoper
Sky-Shop
Redcart
Marketplace
Google Analytics
Google Ads
Meta
TikTok
Criteo
TradeTracker
Missing something? Tell us and we’ll add it.
Owners’ questions

The doubts we hear most often

I already have an ad agency and someone doing reports. Why do I need this?
Your agency optimises ROAS, because that is what it is judged on. DataOrganizer shows you whether that ROAS actually means profit. The two don’t always go hand in hand, and the difference between “looks good” and “actually making money” is usually 10–30% of your margin.
I have no IT team. I have no analyst. Will I manage?
Yes, and that is exactly why we built DataOrganizer. You connect everything through your browser by clicking “Connect” next to each source. The average setup time is one hour. If you don’t want to do it yourself, delegate it to any employee: if they can log in to a marketplace account, they can connect us too.
What about my data? Is it secure?
Every shop has its own separate database. We host them on Google Cloud infrastructure (the same one that runs YouTube and Gmail). Encryption at rest and in transit. We do not use your data to train anyone’s AI. You can delete your account and all your data with one click.
If it’s that simple, why hasn’t my manager sorted it out in Excel?
Because it’s a matter of time rather than skill. Manually pulling together 5 dashboards every week takes 10–20 hours of work a month, and the data is already out of date by the time the report is ready. A manager would rather (and should) manage than copy tables. We do it automatically, in real time.
I run a small shop. Isn’t this a tool for corporations?
Quite the opposite. The smaller the shop, the more every suboptimal decision hurts, because you have no buffer. Our clients are often businesses with 1–10 people, where the owner looks after the finances personally. The starter plan begins at €49.75/month, less than one hour of a consultant’s time.
What if I don’t like it?
The first 14 days are free, no card required. If after that you decide it isn’t helping you, you simply don’t continue. No contracts, no notice period, no “please call us to cancel”.

See how much your shop really earns.

14 days free. No card. Full access. Set up in 1 day, by you or anyone on your team.

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