DataOrganizer - Difficult data?
Not with us!

DataOrganizer is a tool ready to work from the first login. All functions are available immediately, and data is presented in a way that supports business decision-making. Ready-made analysis templates and automatic calculation of indicators allow you to focus on what is most important - developing your business.

“Get in and go” – no instruction manual needed

No more hours of training and configuration. With DataOrganizer:

  • Open your browser and you can start working immediately
  • Connect to your data sources in just a few clicks
  • Receive ready-made dashboards with the most important information
  • Navigate intuitively through all functions

Explore the demo →

“All hands on deck!” – access for the entire team

DataOrganizer eliminates barriers to data access:

  • Every team member has immediate access
  • Interface in your language – no language barrier
  • Zero technical complications when sharing analyses
  • Shared space for decision making

“Tables rule” – just like Excel, only better

So far, no one has invented a better solution for browsing data. Fewer charts, more interactive tables.

  • Familiar tables that everyone can review using a few simple functions
  • Predefined views available with one click
  • Create your own tables — click/unclick and you see
  • Quick filtering and sorting simply by clicking on the header
  • Instant recalculation after each filter change – values, shares, and dynamics
  • Simple comparisons with previous periods already built into tables
  • Export to CSV if you need further analysis

🤖 “24/7 Technician” – AI Assistant always at hand

Need help? And now! Our assistant is always ready:

  • Suggests where to find data
  • Explains indicators and their sources
  • Suggests ways to use the tool
  • Is always available in the bottom right corner

🎯 “Four buttons to happiness”

So simple you don’t need instructions:

  • Suggested views for tables with one click
  • Sort
  • Filter
  • Save filters

🛡️ “You can’t break it”

Peace of mind as standard:

  • GDPR compliance without additional actions
  • Works in browser – nothing to install
  • You can’t break anything – data always reverts to its original state
  • Secure access for the entire team

📲 “Take your data to go” – simple downloading

Need data for a presentation? No problem:

  • One button to download data in CSV
  • Download entire tables or just selected filters
  • Automatic column formatting
  • Zero problems with special characters


What insights will you find on our cards?

Click on the data card name and see what can be extracted from the data. Each card contains a link to a detailed description and examples of how to use the data for specific business problems.

Summary
– Your starting point every day

Your starting point every day

What will you find on this card? This is your first stop in the daily journey through your e-commerce – everything important gathered in one place. The card shows you key performance indicators: revenue, marketing costs, number of orders, and discounts given.

Just one glance to find out:

  • How your revenue and costs compare to previous periods
  • How many new customers you’ve acquired and how many returned for more purchases
  • How effective your marketing activities are (COS, ROAS)
  • What results you’re achieving in various European markets

See the full card data set — DEMO

Summary dashboard

Thanks to automatically updated data, presented in clear charts and tables, you’ll quickly spot trends and anomalies requiring attention. Instead of struggling through a jungle of data, you immediately know what to focus on and which cards to explore further.

Sales and Costs
– Discover the true story of your finances

Discover the true story of your finances

What will you find on this card? This is your e-commerce financial command center, where every dollar of revenue and every dollar of cost comes together in a coherent business story. The card combines sales data from all markets with costs from various advertising platforms.

Just a few clicks to get answers to key questions:

  • What will your sales look like tomorrow? See predictions based on historical patterns
  • Which marketing channel provides the best return on investment? Compare the effectiveness of different platforms
  • Are your media costs growing faster than sales? Track COS trends over time
  • How does the current month compare to previous ones? Analyze sales and cost dynamics

See the full card data set — DEMO

Sales and costs dashboard

Stop guessing when planning marketing budgets. With detailed data on costs and revenue from each channel, you can easily determine the optimal budget allocation between Google Ads, Meta Ads, and other platforms. Everything is presented in clear charts and tables with dynamic period comparisons.

Attribution
– The true path of your customers to purchase

The true path of your customers to purchase

What will you find on this card? This is the center for understanding where customers come from and how they make purchasing decisions. The card combines data from all traffic sources (Google Analytics, advertising systems, store) showing you the complete path from first contact to purchase.

Answers to key business questions are at your fingertips:

  • Which traffic source most effectively leads to sales?
  • What impact does the newsletter have on customer purchasing decisions?
  • Which products are most engaging across different channels?
  • How to effectively allocate budget among various marketing channels?

See the full card data set — DEMO

Attribution dashboard

The data speaks for itself – complete analysis of purchase paths shows how users interact with your brand through various touchpoints. Each session, each product view, and each conversion form a coherent picture of marketing channel effectiveness. All of this in clear tables with dynamic comparison of periods and sources.

Performance
– Your marketing budget under control

Your marketing budget under control

What will you find on this card? This is the monitoring center for your marketing investments, where every dollar spent is tracked from the moment of click through to purchase. The card combines data from advertising platforms, Google Analytics, and the store.

The data forms a clear picture of:

  • How much you actually earn on each dollar invested in advertising
  • Where discrepancies appear between platform reporting and actual sales
  • Which campaigns are losing effectiveness and need refreshing
  • Which marketing activities have the greatest potential for scaling

See the full card data set — DEMO

Performance dashboard

You no longer need to manually compare data from different sources – the card automatically compares metrics and costs from all platforms. It clearly shows which campaigns are profitable and which need optimization. Dynamic comparisons between periods help catch the moment when a campaign begins to lose effectiveness before it consumes too much budget.

Products
– A treasure trove of product assortment knowledge

A treasure trove of product assortment knowledge

What can you find on this card? This is the dashboard for your product portfolio, where each product tells its story through numbers. It combines sales data with user behavior statistics.

The card answers key questions:

  • Can some products be sold at higher prices? Price elasticity indicates items with potential
  • Which products respond most strongly to promotions? Price sensitivity analysis helps in planning
  • What attracts attention but doesn’t generate sales? Comparison of views with conversions
  • How are current promotions performing? Data on the impact of discounts on sales volume and margins

See the full card data set — DEMO

Products dashboard

Numbers speak louder than assumptions! Automatically calculated price elasticity identifies products with margin optimization potential. View and add-to-cart indicators reveal hidden potential in your assortment. Dynamic period comparisons allow for quick detection of changes in sales trends.

This isn’t just a tool for marketing! Accountants find precise data on margins and inventory turnover here. Buyers get solid foundations for supplier negotiations. Managers see the complete picture of portfolio effectiveness. All of this in clear tables with filtering options by markets and periods.

Product Prices
– Complete control over pricing policy

Complete control over pricing policy

What can you find on this card? This is the price management center, where every price change is visible and measurable. The card offers a complete overview of prices across all markets, showing regular prices, promotional prices, and actual selling prices.

The card answers key questions:

  • Have all planned price changes been implemented? Daily price monitoring catches every discrepancy
  • How do product prices compare across different markets? Price comparison between countries helps in optimization
  • What is the actual selling price compared to the target? Comparison of average prices with promotional ones
  • Which promotions historically worked best? Price history allows you to recreate the most successful campaigns

See the full card data set — DEMO

Product prices dashboard

History tells more than the current state! Access to historical prices helps understand which pricing strategies worked best. Daily price monitoring enables quick reaction to any deviations. All of this in clear tables with the ability to switch between gross and net prices.

This is a tool for the entire team! Marketing sees the effects of their promotions, sales has confidence in price accuracy, and management gets a complete picture of the company’s pricing policy. Simple switching between markets and precise date filtering facilitates daily work with prices.

Discounts
– Complete picture of promotional policy

Complete picture of promotional policy

What can you find on this card? This is the analytical center for the effectiveness of discounts and promotions, where each markdown is measurable in terms of costs and effects. The card combines data on product discounts, coupons, and promotional codes.

The card answers key questions:

  • What is the optimal discount level for categories? Price elasticity analysis shows the impact on volume
  • Is the discount policy heading in the right direction? Historical trends reveal long-term impact
  • How much do all promotions actually cost? A comprehensive view of discounts shows the real cost
  • Are coupons fulfilling their role? Data on orders with codes allows assessment of effectiveness

See the full card data set — DEMO

Discounts dashboard

Data reveals the truth about promotions! Automatic compilations show not only the cost of discounts but also their actual impact on sales. Trend analysis helps detect changes in the effectiveness of different types of promotions. All of this in dynamic reports with the ability to compare periods.

This is a tool for informed decisions! Marketing sees the effectiveness of their activities, finance controls promotion costs, and management receives a complete picture of the impact of discounts on company results. Simple filtering by markets and periods facilitates analysis of each promotional campaign.

Google Analytics Data
– The true story of customer behavior

The true story of customer behavior

What can you find on this card? This is the center for understanding user behavior, where each interaction forms a coherent story of the purchase path. The card combines data on traffic, events, and conversions.

The card answers key questions:

  • What does the customer journey look like depending on the traffic source? Path analysis shows differences in behavior
  • Where do we lose potential customers? The purchase funnel indicates places where users give up
  • What do customers really do on the site? Comprehensive data on interactions reveals behaviors
  • Are all key actions being monitored? Event review helps identify gaps
  • How effective is the purchasing process? Sales funnel analysis shows the effectiveness of each stage

See the full card data set — DEMO

Google Analytics dashboard

Numbers tell the customer’s story! Automatic compilations show not only how many people visit the store but also exactly what they do on the site. Trend analysis helps detect changes in user behaviors. All of this in dynamic reports with the ability to compare periods.

This is a tool for the entire team! UX sees problematic areas in the purchase path, marketing receives data on campaign effectiveness, and managers see the complete picture of store efficiency. Simple filtering by markets and traffic sources allows for detailed analysis of each user segment.

Customers
– Discover the latest preferences of your customers

Discover the latest preferences of your customers

What will you find on this card? This is your customer knowledge center, where every click reveals another layer of their preferences and purchasing behaviors. The card combines data from the store system and Google Analytics.

Just a few clicks to get answers to key questions:

  • Which product variants (color, size, flavor) sell best?
  • How do new customer purchases differ from returning ones?
  • Which product categories have the highest conversion?
  • On which days of the week do your customers prefer to buy?

See the full card data set — DEMO

Customers dashboard

No more guessing when planning assortment and marketing campaigns. With detailed data on customer preferences, you can easily identify the most popular product features, trends in purchasing behaviors, and products that most effectively attract new customers. Everything is presented in clear charts and tables with dynamic comparison of behaviors across different customer segments.

Payments and Deliveries
– Smart logistic decisions at your fingertips

Smart logistic decisions at your fingertips

What will you find on this card? This is your order flow management center, where each delivery method and payment forms a clear picture of customer preferences. The card combines data on deliveries, costs, and payments.

Just a few clicks to get answers to key questions:

  • Which courier company brings the best sales results?
  • How do free shipping promotions affect sales?
  • How many orders do you fulfill through marketplaces like Amazon or Allegro?
  • Which payment methods are actually used by customers?

See the full card data set — DEMO

Payments and deliveries dashboard

Stop guessing during negotiations with courier companies and delivery cost optimization. With detailed data on the popularity of different delivery and payment methods, you can easily make decisions about logistics promotions and optimize costs. Everything is presented in clear charts showing the proportions of paid to free deliveries and tables with dynamic comparison of the effectiveness of different delivery methods.

AI Tools in DataOrganizer

Built-in AI Assistant

Complete analysis at every table level

What you can do with the AI assistant:

  • “Prepare data for the agency meeting”
  • “Suggest products for the upcoming promotion”
  • “Create a report with last week’s results”
  • “Show me the biggest opportunities to increase sales”

How it works in practice:

  • Highlight any data table
  • Click “Analyze with AI”
  • Ask a question in natural language

The built-in AI assistant analyzes data directly from each table. Point to data, ask questions, assign tasks, and receive immediate answers.

Faster access to data stored in the system →

Using your favorite AI?

Your data + Your favorite AI chat

In three simple steps:

  1. 1. Download JSON file from DataOrganizer
  2. 2. Upload it to your AI assistant
  3. 3. Ask questions based on real data

Examples:

  • “Create a weekly results presentation for the team”
  • “What insights come from recent campaigns?”
  • “Prepare points for the agency meeting”
  • “Which products have the highest growth potential?”

DataOrganizer makes your favorite AI assistant become an expert on your business in minutes.

Use the capabilities of your favorite AI chat →