E-commerce conversions and attribution: what is really known about sales sources

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Google Merchant Center: why a shop needs it, how it works and how to feed it data

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Product feed: what it is, how to manage it and how to split your catalogue

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Why GA4, ad platforms and your shop never show the same numbers

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You asked AI about your store. You got text that fits every store in the country.

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Don’t know what to ask AI? These 10 questions work in any store.

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Are you buying a calculator or a statistics machine? What happens when an LLM analyzes your data.

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Don’t stop at the analysis. Ask for the next step.

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The week’s results as a presentation. In one sentence.

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From analysis to brief. Without retyping the numbers.

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80% of revenue comes from 30% of the catalog. A look at product_pareto.

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Revenue is growing. Profit – unknown. A look at product_cost.

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Your assortment from a new angle. A look at product_name_tokens.

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Customers speak through the cart. A look at product_affinity.

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Why do you need an event log when analyzing your store’s data?

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