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When raising an online shop's ad budget stops paying off: incremental MER

When to increase your shop’s ad budget: incremental MER step by step

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Unpaid orders: what rate is normal and where 11.8% of sales disappears

Unpaid orders in an online shop: what rate is normal

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GA4 sees 73% of shop orders: how to size the Consent Mode gap before budgeting

Missing conversions after Consent Mode: how many sales GA4 misses

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Google Ads dependency: how much profit is left if the channel drops 30%

Shop dependency on Google Ads: how to measure single-channel risk

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How to calculate customer acquisition cost and check whether the first order covers it

How to calculate customer acquisition cost in e-commerce and compare it with margin

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How much should an online shop spend on marketing? Base it on margin, costs and profit target

How much should an online shop spend on marketing? Budget from margin and profit

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“Average e-commerce conversion rate” measures everyone and no one

E-commerce benchmarks: why other shops’ averages mislead and how to build your own norm

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How much frozen cash sits in your warehouse, and how to free it

How much cash is sleeping in your warehouse: turnover, dead SKUs and release

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A 5% price rise can still pay off after losing around 14% of units

Raising Prices Without Losing Profit: Maths, Product Choice, Measurement

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“What is a good ROAS?” One above your margin-based break-even.

What is a good ROAS? Break-even calculated from your own margin

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AI now answers in Google: work out how many sales it really costs your shop

AI in search and shop traffic: what really drops and how to measure it

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Shop data doesn’t need a full-time analyst. It needs a rhythm.

Data rituals for a shop without an analyst: daily, weekly, monthly

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Expanding to a new sales market? The demand signals are in the data.

Expanding your shop abroad: what data says before you spend a euro

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A shop outage starts quietly, but the next morning it shows up in your daily data.

Data-driven shop monitoring: an outage visible the next morning

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Your agency’s report looks great. Check it against your own shop data.

How to assess a marketing agency on shop data, not its own report

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